Guest Post

On January 1, 2016 - I gave birth to a dream that I’d been carrying around for a few months. This baby kept me up for hours, kicked me a few times, and had me fearful about its impending entry into humanity.

Dreams In Drive is a weekly podcast geared towards creatives and lifestyle entrepreneurs who want to learn how to take their dreams out of PARK and into DRIVE. I interview emerging and established entrepreneurs and professionals who share their personal #dreamdriving story, highlighting their keys to success. We also have minisodes where we hone in on specific topics and give actionable takeaways to our community of #DREAMDRIVERS. In just one year, and over 55 episodes later, the podcast has accomplished more than I could ever imagine. We’ve grown to over 20,000 monthly downloads, secured two iTunes Podcasts homepage features, partnered with some entrepreneurial-driven brands, Each month we reach thousands who need the motivation and inspiration to keep going and not give up on themselves or their passions.

Developing your voice as a podcaster is crucial to success. Here are some key strategies that I use to help define the Dreams In Drive brand, build my audience, and give value to my #dreamdriver community

1.    DEFINE THE MISSION. Learn how to take your dreams out of PARK and into DRIVE. In order to make sure my content aligns with the mission, I always ask myself “Does this help someone who is trying to fulfill this mission? Is this personal learning how to put their #dreamsindrive?” Sticking to this mission is my #1 priority as host.

2.    BUILD A COMMUNITY. Your audience wants to be part of something greater. From the very start, I called my community “Dream Drivers.” This allows me to address them directly on each and every podcast, something that gives the podcast a personal feel. 


Your audience wants to be part of something greater.

3.    LEARN YOUR “WHO”. Take time to learn exactly who comprises your audience. his may take time, but you’ll eventually develop a feel for what your audience looks like post launch. Eventually, I was able to come up with a podcast “avatar” - a description of my ideal podcast listener. I was able to create this by surveying the audience, using anecdotal knowledge, and analyzing my social media & Google analytics. It was necessary that I get as detailed with describing my avatar as possible. You should strive to know EVERYTHING you can about your audience.

4.    FIGURE OUT YOUR AUDIENCE’S NEEDS. The best way to do this is to ask. One of my favorite questions to ask is “What are your current challenges?” The question “What episode is your favorite and why?” also allows you to see what type of content resonates. When you cater your content to your audience, you’re more likely to be successful. Adapting to feedback ensures that you are always keeping your audience (in my case - our “Dream Drivers”) first. They help me figure out which guests will be right for the show, what topics to explore, and the types of questions to ask. When I truly keep my audience first, episodes are much more successful.

5.    FUSE “YOU” INTO ALL YOU DO. I ensured that I stayed true to my personality and personal brand when building Dreams In Drive. I want my listeners to feel like we’re friends and I’m approachable. By weaving my personal #dreamdriving story into the show, doing 1-on-1 solo minisodes, and being active on social media, I’m able to show the story behind the brand. I’ve found that my Dream Drivers like connecting with me as a person, whichhas helped the brand grow. Don’t be afraid to sprinkle a little bit of you into what you do. At the end of the day, your audience will appreciate your authenticity.

6.    BE CONSISTENT. Growth has always been one of the podcast’s main goals. Being consistent has allowed me to build credibility, trust, and a solid relationship with my dream drivers. They know that each Wednesday, there will be new content delivered to the channel. Show up each week - ready to adapt to last week’s lessons and continue to shape your mission. Your ability to be consistent is the true test of your dedication. Podcasting isn’t easy, but it’s worth it if your heart is in the right place.

As I tell our listeners at the end of each episode: Keep Dreaming. Keep Driving. 


Interested in partnering? You can contact me personally at rana@ranacampbell.com

First-time podcaster? Find more resources here:

10 Things You Should Know Before Launching Your First Podcast

10 Tips For Launching A Successful Podcast